Google Analytics is Google’s free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collect information anonymously, and it reports website trends without identifying individual visitors. Google Analytics uses it’s own set of cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occured, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. A different set of cookies is used for each website, and visitors are not tracked across multiple sites.